Daniel Island, South Carolina

Atlantic Nowell Creek, a luxury apartment community nestled on Daniel Island, partnered with us during its construction and pre-leasing phase to build momentum and drive early interest ahead of the community’s grand opening.

We implemented a strategic and visually driven social media plan focused on storytelling, engagement, and anticipation-building. Through a mix of construction updates, lifestyle-forward Reels, local business content, and curated sneak peeks of amenities and interiors, we successfully positioned Atlantic Nowell Creek as a highly desirable destination on Daniel Island before the first lease was even signed.

As we transition into the lease-up phase, we are complementing our initial strategy with community-focused engagement, high-quality property showcase Reels, and interactive story features to foster organic discovery and authentic excitement.

Social Stats Soar

The results of our social media strategy were immediate and impactful—leading to a dramatic increase in organic traffic, significantly boosting visibility and attracting prospective residents. The analytics below showcases the impressive growth, highlighting the power of a well-executed social media strategy.

INSTAGRAM REACH BOOST

ꜛ542.9%

With an implementation of our social strategy in October 2024, we saw a 542.9% increase in the number of unique users who viewed Atlantic Nowell Creek content compared to the month prior.

IMPRESSIONS JUMP

ꜛ429.64%

With an implementation of our social strategy in October 2024, the number of impressions (which is how many times our content was shown on someone’s screen) jumped by 429.64% compared to the month prior.

Top Performing Content

  • Modern apartment interior with kitchen featuring black cabinets, stainless steel appliances, and light wood flooring. A large window offers natural light and a view outside. The ceiling has an industrial style finish.

    Pedal Your Way to Peace

    Reach: +1.19k

    Views: +1.17k

    This Reel featuring the bike paths around Daniel Island is an effective way to showcase a glimpse of the lifestyle at the community.

    VIEW REEL
  • People participating in a fitness class in a gym, performing exercises on mats.

    Power of Community Posts

    Reach: +3.5k

    Views: +2.2k

    This reel spotlighting a nearby fitness studio was the perfect way to support a local business while highlighting walkable amenities for current and prospective residents.

    VIEW REEL
  • Aerial view of a modern brick building with large windows, located in an urban area. A bridge and greenery are visible in the background. The image is displayed on a smartphone screen, resembling a social media app layout.

    Aerial Shots Soar

    Reach: +2.4k

    Views: +1.7k

    Aerial footage (courtesy of @mpeacockmedia) paired with a trending audio offered a unique perspective that resonated with viewers and elevated overall reach.

    VIEW REEL